ARTICLE via NPR: ‘Columbusing’: The Art Of Discovering Something That Is Not New

August 14, 2014 // 0 Comments

‘Columbusing’: The Art Of Discovering Something That Is Not New by BRENDA SALINAS July 06, 201412:39 PM ET In this promotional photo shot for SC Johnson, TV star Jennie Garth sprays the crowd with orange at the Shout Color Throw on June 21 at Dodger Stadium in Los Angeles. Events like this one are being held in Europe and the United States, but most organizers don’t mention that these events are inspired by the Hindu festival of Holi — but stripped of religious meaning. Jeff Lewis/AP Images for SC Johnson If you’ve danced to an Afrobeat-heavy pop song, dipped hummus, sipped coconut water, participated in a Desi-inspired color run or sported a henna tattoo, then you’ve Columbused something. Columbusing is when you “discover” something that’s existed forever. Just that it’s existed outside your own culture, nationality, race or even, say, your neighborhood. Bonus points if you tell all your friends about it. Why not? In our [...]
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