foreign direct investment

LESSON PLAN: Diverted to Delhi Documentary & Video Guide

January 11, 2017 // 0 Comments

The synopsis provided by ABC TV Documentary: Diverted to Delhi looks at the Indian call centre phenomenon. It looks at how India, with no tradition of customer service, trains call centre workers to provide quality service to overseas customers. It follows university graduates attending two training courses. The graduates employed by Delhi’s cal centres have to put aside their cultural identity, modify their accent and change their name so they can converse with international customers. Most of the call centre business comes from USA and Britain but Australian interest in India is growing and an Australian training course is up and running, where Indians are introduced to the Australian vernacular courtesy of The Castle on video, It’s only a matter of time before tens of thousands of Indians will be saying “g’day mate” when they answer the phone. [...]
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